For startup CEOs, tough economic periods are like stressful stretches in a marriage: They test your mettle while making ugly truths impossible to hide. Once youve taken ownership, waste no time in bringing your board members into the conversation, and hold nothing back. Stay open to changing your mind after talking with your board members; thats the benefit such conversations can offer. Maximize your options and dont get corneredFinally, I counsel CEOs not to let bad news or tough times paint them into a corner, business-wise. However, communicating early, often and openly with your board can increase the chances youll navigate the rough patches and build a company with lasting value.'